Product Analytics | KMS Solutions

Who are your users? What touchpoints that customer interactions are likely to occur?

Mixpanel takes engagement analysis to new dimensions so you can:

Measure active usage: Mixpanel’s query builder lets you define metrics and compare how often people engage with your product to have the proper marketing strategy.
Get users on the right path: track users at different engagement stages and group them in cohorts.
Re-engage at the right time: analyze where people commonly get stuck and segment their behaviours to have the right messages at the key moment.

How do people use our product? Where is the most drop-off place in your product?

With the complete reports, you can find the root cause of user drop-off and grow your business.

Know how conversion rates vary by segment: examine user behaviour at each stage of the converting funnel. Break down your conversion data and analyze the segment that converts the most.
Understand the user's path to convert: identify high and low-performing user segments so that the product team can locate the steps that cause friction.
Uncover hidden conversion trends: analyze sudden conversion changes and get insights about who is influencing the changes.

How many people come back and use your products again? Which user paths lead to long-term loyalty?

Analyze your retention analysis easily to understand who starts loyal and why.

Understand how customers retain: monitor your retention rate and break down data to prioritize product areas that move the needle.
Analyze how users stay loyal: understand which user steps are key, and use this data to optimize your product.
Identify opportunities to drive retention: deep-dive into the behavioural data to find the opportunities to inspire your next marketing campaign or product improvement.

Better Insights. Faster, More Accurate Decisions.