Better Insights. Faster, More Accurate Decisions.
Try an all-in-one product analytics tool that gives you a complete understanding of your customers’ digital journeys, improving conversion, retention, and customer delight.
WHY PRODUCT ANALYTICS?
Engage more users at the perfect moment
- Measure active usage: Mixpanel’s query builder lets you define metrics and compare how often people engage with your product to have the proper marketing strategy.
- Get users on the right path: track users at different engagement stages and group them in cohorts.
- Re-engage at the right time: analyze where people commonly get stuck and segment their behaviors to have the right messages at the key moment.
Enhance digital experience that drives conversion
- Know how conversion rates vary by segment: examine user behavior at each stage of the converting funnel. Break down your conversion data and analyze the segment that converts most.
- Understand user's path to convert: identify high and low-performing user segments so that the product team can locate the steps that cause friction.
- Uncover hidden conversion trends: analyze sudden conversion changes and get insights about who is influencing the changes.
Improve customer retention with attractive offers
- Understand how customers retain: monitor your retention rate and break down data to prioritize product areas that move the needle.
- Analyze how users stay loyal: understand which user steps are key, and use this data to optimize your product.
- Identify opportunities to drive retention: deep-dive into the behavioral data to find the opportunities to inspire your next marketing campaign or product improvement.
FEATURES THAT MAY INSPIRE YOU
Learn about your users. Analyze product usage in details.
Analyze metrics to uncover hidden trends
Track the customer journey for key accounts.
Team Dashboard & Alerts
Monitor data with the team.
Import insights directly from your data warehouse
Define, manage, and transform your data easily
Security & Privacy
Protect customer data in transit & at rest
Analyze raw user event stream data at scale